Radio Diary
A comprehensive study by BBC Pakistan on the radio listening habits of Karachites
Pakistan currently has over a 100 FM radio stations across the country. With such a healthy number of radio stations, the irony...
Q&A: CEO – Hum Network, Duraid Qureshi on PTV becoming redundant
As originally published in Synergyzer Annual 2019
Duraid Qureshi, CEO - Hum Network, and Secretary General, PBA on PTV becoming redundant in today's age, along with highlighting persisting issues that broadcasters are facing from the...
Pakistan Idol
The Most Awaited Show of Pakistan
After hitting the screen in more than 100 countries, the Idol show has now come to Pakistan. The 50th addition to the adaptation series called Idols format and based...
URDU1: Trendsetting Television
Fawad Iqbal Qureshi, Head of Marketing Sales and Research - Horizon Media talks about Urdu1 and the channel’s plan for the industry.
Synergyzer: What ventures are a part of Alliance Media FZ-LLC?
Fawad Qureshi: Our current...
Pakistan’s Television Evolution
Omair Khan, Director Sales & Marketing – Dunya TV, talks about the television evolution and ethical practices that need to be introduced in the electronic medium
Synergyzer: Give a brief overview of the company that owns...
Q&A: Shehzad Hassan Khan talks about ARY, New Media & Expectations from Karachi Kings...
As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On'
How does ARY Digital Network cater to almost all kinds of audience demographics in Pakistan?
ARY Digital Network caters to a diverse...
FOSTERING CREATIVE RADIO
Tony Hertz, international Creative Director for 14 years at McCann-Erikson and internationally acclaimed radio writer, director and teacher who has done award winning stints in at least 3 continents is known around the globe...
Radio: The Resilient Medium
SYNERGYZER: Could you tell us briefly about the radio landscape in Pakistan post-2002 and when Hot FM 105 was established?
SYED ZULFIQAR ALI SHAH: In 2002, PEMRA began auctioning licenses to radio stations as well...
Mobilizing Airwaves
By Noor Ul Ain Hanif with Hiba Moeen
Over the years, radio has played a pivotal role in rapidly bringing a wide range of international and local news over the airwaves. In the meanwhile, it...