Hameed Haroon – CEO Dawn, Discusses Challenges of Advertising in Pakistan
Hameed Haroon, Special Advisory Committee – AdAsia and CEO – Dawn, on solutions to the challenges faced by our advertising and media industry.
As originally published in Synergyzer Annual 2020
Synergyzer: Can you please elaborate on...
OUTDOOR MEDIA INDUSTRY: Getting Creative With OOH Media
As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’
Till the 1st quarter of 2016, Karachi was home to around 30% of total out-of-home (OOH) conventional media across Pakistan. Although advertisers had...
The Next OUTDOOR
Amer Khan – Chief Executive Officer, Muhammad Saqib Bashir – Chief Operating Officer and Naveed Shah – Chief Strategy Officer discuss Next Media Group’s innovative business model for the out of home advertising industry
Synergyzer: What...
Synergyzer: Documenting the Year 2019 for our Print and Digital
As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you should definitely read and be more enlightened as you enter 2020.
Truth in Numbers: 1+1...
Q&A: Editor Pakistan Observer on Running A Successful Print Publication in Pakistan
As originally published in Synergyzer Issue 2 – 2016: 'Breaking the Mold'
Faisal Zahid Malik is presently the Editor of Pakistan Observer, an English language newspaper published from Islamabad, Karachi and Lahore. Faisal studied at...
APNS: IN THE BEST INTERESTS OF EVERYONE
Mr. Sarmad Ali, Secretary General, All Pakistan Newspapers Society and Managing Director, Jang Media Group talks to Synergyzer about blacklisting as an effective regulatory practice and pays tribute to the legendary Masood Hamid.
Synergyzer: What...
Winning Solutions: TALKING SUCCESS WITH WINNING SOLUTIONS
Syed Ali Moazzam, Owner and Business Director – Winning Solutions, talks about the use of technology in monitoring the out-of-home industry and how this approach goes on to save advertiser rupee.
Synergyzer: What is the...
Synergyzer’s Annual Edition is OUT!
Revival in Progress or RIP?
An indepth analysis on why PAA has failed to be an effective trade organization for the advertising industry so far?
Industry experts voice their opinions on what PAA needs...
PUTTING ADVERTISING BACK ON THE MAP
SANNA MALIK: According to its mandate, the All Pakistan Newspapers Society (APNS) has “successfully evolved a mechanism of streamlining advertisements and clearance system protecting the collective interests of its member publications, advertising agencies...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
