Role of Social Media in Political Campaigns
The audio-visual means have opened up immense possibilities for creating awareness quickly and more effectively. Print media is no longer the main vehicle of awareness, and new information / social media has produced an...
Head of Marketing – Innovative Biscuits on managing a storytelling channel over YouTube
Umair Mustafa, Head of Marketing – Innovative Biscuits, talks about the nuances of creating and managing a digital content channel over YouTube.
Synergyzer: Why did Innovative Biscuits create the Digestive Showtime platform on YouTube, especially...
Ali Raza Merchant Discusses How Digital Screens Continue To Disrupt Technology
With the advent of COVID-19, humanity has been challenged to levels that are unprecedented. The dominance of screens in our lives is a major reminder of how we have embraced isolation and physical distancing...
Social Media – What Should it Anticipate from Pakistan
Written by Farhan Chawla
We live in a digital world, from the moment we wake up to the time we sleep, we are being bombarded by bits and bytes whether they are in the form...
Synergyzer: Documenting the Year 2019 for our Print and Digital
As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you should definitely read and be more enlightened as you enter 2020.
Truth in Numbers: 1+1...
And We Are Live!
Remember the time when social media did not exist and all we had was a television which broadcasted content at specific timings and we had to wait for our favorite shows to air? (cartoons,...
Publicist’s New Tool For Public Interaction BLOG
Osama Shaukat writes about the importance of blogs in second generation PR techniques
The field of public relations has become increasingly integrated with digital channels of communication. With the advent of social media, PR has...
Brand Director Atifa Silk Discusses Campaign Asia’s Journey and Her Role with It
In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as a brand that successfully integrated mediums. The Brand Director discusses the journey of the publication with our Editor...
Pakistani Fashion: Takes Front Stage On Social Media
By Eesha Hussain
Pakistani fashion has come a long way in the last 5 years. From being limited to local magazines and newspapers that would be limited to some fraction of the urban population of Pakistan;...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
