Digital

Let The Revolution Be Tweeted

By Hussain Dada For a long time, the recurring taunt thrown at those supposedly pontificating about Pakistan’s problems from within the comfort of their drawing rooms was ‘Arm-chair Activists/Revolutionaries’. People who were affluent, foreign returned...

Pakistan’s IT Nexus

Jehan Ara, President,(P@SHA) – Pakistan Software Houses Association Synergyzer: Tell us about PASHA-Pakistan Software Houses Association for IT & ITES and its main objectives. How does the PASHA ICT award initiative help our IT industry? Jehan Ara: Registered...

Digital Media Is What Make Us Tick

By Syed M. Ayaz Over the last few decades, the frequency of accessing and sharing information has grown immensely. Today, the term Global Village undoubtedly refers to the impact of internet on the world and...

Pakistani Fashion: Takes Front Stage On Social Media

By Eesha Hussain Pakistani fashion has come a long way in the last 5 years. From being limited to local magazines and newspapers that would be limited to some fraction of the urban population of Pakistan;...

Publicist’s New Tool For Public Interaction BLOG

Osama Shaukat writes about the importance of  blogs in second generation PR techniques The field of public relations has become increasingly integrated with digital channels of communication. With the advent of social media, PR has...

Crowd Sourcing

Why should your company consider crowd sourcing as a strategy writes Sahlique Sultan In order to encourage the inflow of ideas and creativity, IBM holds an “innovation jam” on a frequent basis. The ideas generated...

DIGI BYTES: Website Reviews

Featuring website reviews for the digital marketer: a look at Pakistan’s finest online resources.  MEDIAPOONDI.COM by Hammad Ilyas With a very catchy name, Mediapoondi is generating a lot of waves in the local marketing circles. The brain...

Social Media – What Should it Anticipate from Pakistan

Written by Farhan Chawla We live in a digital world, from the moment we wake up to the time we sleep, we are being bombarded by bits and bytes whether they are in the form...

LEADING THE SOCIALSPHERE

 Haseeb Ihtisham, Area Head of Marketing, Nokia – Near East talks about how Nokia Pakistan has strategically utilized Facebook to become the leading brand from Pakistan on the social network.  Synergyzer: Recently, Nokia Pakistan achieved...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...