Digital

By Syed M. Ayaz Over the last few decades, the frequency of accessing and sharing information has grown immensely. Today, the term Global Village undoubtedly refers to the impact of internet on the world and...

Omair Rana stresses the importance of artists being a part of guilds and unions to ensure their rights can be met.  Synergyzer: What is the difference in content productions for mainstream television versus digital platforms? Omair...

As originally published in Synergyzer Annual 2019   "Marketers should highlight Pakistan's success stories globally." -Syed Fakhar Ahmed, Chief Marketing and Communication Officer, KE   With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and is...

Don’t do it. That’s what I heard, multiple times in a row, when I told some people that I was starting a podcast with a friend from across the border. I would’ve listened to them,...

The audio-visual means have opened up immense possibilities for creating awareness quickly and more effectively. Print media is no longer the main vehicle of awareness, and new information / social media has produced an...

Remember the time when social media did not exist and all we had was a television which broadcasted content at specific timings and we had to wait for our favorite shows to air? (cartoons,...

 Haseeb Ihtisham, Area Head of Marketing, Nokia – Near East talks about how Nokia Pakistan has strategically utilized Facebook to become the leading brand from Pakistan on the social network.  Synergyzer: Recently, Nokia Pakistan achieved...

As originally published in Synergyzer Issue 2, 2019 Wali Tirmizi writes about Teeli, the digital entertainment company that launched itself into the digital space with their humorous video 'Darzi ki Marzi'. Associated with the Dawn...

In the past decade YouTube, Google’s most popular subsidiary, has introduced revolutionary trends for businesses and consumers in Pakistan and has emerged as one of the most profitable business platforms. The platform has become...