Digital

Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used this time is different from the usual flashy commercials. This...

As originally published in Synergyzer Annual 2019   "Marketers should highlight Pakistan's success stories globally." -Syed Fakhar Ahmed, Chief Marketing and Communication Officer, KE   With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and is...

By Hussain Dada For a long time, the recurring taunt thrown at those supposedly pontificating about Pakistan’s problems from within the comfort of their drawing rooms was ‘Arm-chair Activists/Revolutionaries’. People who were affluent, foreign returned...

Written by Farhan Chawla We live in a digital world, from the moment we wake up to the time we sleep, we are being bombarded by bits and bytes whether they are in the form...

When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus on impact. At times reach is misinterpreted as impact. Sure...

Omair Rana stresses the importance of artists being a part of guilds and unions to ensure their rights can be met.  Synergyzer: What is the difference in content productions for mainstream television versus digital platforms? Omair...

Hon. Dato’ Sheikh Jamal, Chairman & Founder Mr. MUFE (Worldwide) talks about bringing Pakistan’s very own digital entertainment platform to the country’s audience and the power of local thinking. Synergyzer: Congratulations in bringing Pakistan’s first...

In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as a brand that successfully integrated mediums. The Brand Director discusses the journey of the publication with our Editor...

Featuring website reviews for the digital marketer: a look at Pakistan’s finest online resources.  MEDIAPOONDI.COM by Hammad Ilyas With a very catchy name, Mediapoondi is generating a lot of waves in the local marketing circles. The brain...