Crowd Sourcing

Why should your company consider crowd sourcing as a strategy writes Sahlique Sultan In order to encourage the inflow of ideas and creativity, IBM holds...

Don’t Fear Digital

Our consumer is changing. The oone-sided monologue that conventional advertising offers is evolving into a dialogue based conversation, in which the consumer plays a...

Publicist’s New Tool For Public Interaction BLOG

Osama Shaukat writes about the importance of  blogs in second generation PR techniques The field of public relations has become increasingly integrated with digital channels...

Is TikTok Taking Over Social Media in Pakistan?

Tiktok has become the most downloaded social media application of Pakistan according to US-based Intelligence firm Sensor Tower. The Chinese owned social media app...
movember

Movember: ‘Spot the Signs’ Reminding Men to Talk

Movember 'Spot the Signs' is a short film by Movember Foundation, a leading global organization that is committed to bringing a change towards how...

Ford Mustang Mach-E Revealed as the New Breed with Idris Elba and Social Media...

Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used...

Vatika’s Message: Be Effective, Less is More

When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus...

Pakistan’s IT Nexus

Jehan Ara, President,(P@SHA) – Pakistan Software Houses Association Synergyzer: Tell us about PASHA-Pakistan Software Houses Association for IT & ITES and its main objectives. How does...

DIGI BYTES: Website Reviews

Featuring website reviews for the digital marketer: a look at Pakistan’s finest online resources.  MEDIAPOONDI.COM by Hammad Ilyas With a very catchy name, Mediapoondi is generating a...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...