PAS Awards & The Trends in South Asian Advertising & Marketing
As originally published in Synergyzer Issue 2 – 2016
Pakistan Advertiser’s Society was inaugurated in 1996, with the aim to promote the value of advertising to consumers and the society at large and to play...
Should These 8 Marketing Trends Even Be Trends?
As originally published in Synergyzer Issue 2 – 2016
The sea of marketing trends is transient in nature, influenced by many factors such as technology and the rapid changes we see in the way consumers...
Looking at PSL From a Brand Advertising Perspective
By Ovais Ilyas
As originally published in Synergyzer Issue 2 – 2016
Pakistan Super League was a dream come true for Pakistan Cricket and its fans alike; both foreign and Pakistani players competing in the PSL...
How PSL Season 1 Proved Content Is King
As originally published in Synergyzer Issue 2 – 2016
Just five months ago, Domestic Cricket or Club Cricket was considered Tier 2 Sports Entertainment content in the Pakistan market. There was a predominant opinion prior...
Branding a Nation through Integration
Brand image building is one of the most important aspects associated with marketing and crucial for the brand’s survival as its true value is judged by the target audience it serves. Similarly, a mature...
Can Brands Help Revive Cinema Culture In Pakistan
Maria Mahesar
Cinema, often considered by experts as a tool that can either make or break the perception of the country of the movie’s originates from, is currently in the process of continuous evolution in...
Branding Identity
The dynamic Farhad Karamally tells Synergyzer the insights of branding a nation in his natural and simple style.
Synergyzer: Let’s begin with the most important question. What, in your opinion, are the mechanics for branding any...
The Big Brand Theory – How To’s of Nation Branding
As originally published in Synergyzer Annual – 2014
Nation branding involves managing the reputation and image of any nation. Starting from simple efforts at attracting tourism, the scope of nation branding has gone much further...
The Consumer Marketer Relation No Longer A Match Made In Heaven
By Faisal Khan
Have you noticed that, they – the consumers – are no longer paying attention and neither are they interested in what we – marketers – are talking about? It seems as if...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
