Q&A: Country Manager, OLX Pakistan on The Conception & Growth of OLX in Pakistan
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
What is the background behind the conception of OLX?
OLX was founded in Argentina in 2006. In 2010 it was acquired by Naspers, a...
The Curious Case of Chai… Can Advertising Do Away With Habits Deep-Rooted in Our...
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
A sore point for tea marketing companies was always this: The youth did not drink tea the way their elders did. Even the...
The Impact of Social Media on Social Causes
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
This US presidential election was the most talked about topic on Facebook during 2016. Second was the on-going political developments in Brazil, third...
KFC PAKISTAN: THE FRIED CHICKEN TURNS AROUND
A candid tête-à-tête with KFC Pakistan’s CEO, Raza Pirbhai, about creating a vibrant and sustainable work culture at KFC Pakistan.
Synergzer: We usually see people from marketing or finance eventually heading organizations. Coming from a...
NOKIA STORY: Writing the Next Chapter
By Zain Shaban
The brand ‘Nokia’ has been making it in the news substantially with its big return in 2017, not only with the iconic Nokia 3310 that was unveiled at Mobile World Congress,the world’s...
ANGUS-IN’ THE NORTH
Sohail Yousuf, CEO - MDS Foods/Hardee’s, divulges in the juicy success story behind bringing the Happy Star and Angus Thickburger to Pakistan.
Synergyzer: What is your educational and professional profile, which equipped you with...
K-ELECTRIC: Managing Reputation Digitally
“Digital age demands ultra-responsive approach to reputation management”, Syed Fakhar Ahmed, Chief Marketing and Communication Officer, K-Electric.
Public Relations ranked at the sixth position in the list of most stressful jobs in 2016 compiled by...
New Stakes: Business Mergers and Acquisitions in Pakistan
We catalogue the major business integrations carried out in Pakistan over the year and what it means for the economy.
2016 has seen several business integrations in the form of takeovers, mergers, and acquisitions, ranging...
SastaTicket.pk: STOP! TRAVEL…
Shazil Mehkri, CEO, SastaTicket.pk, talks about the online travel marketplace for Pakistanis that is offering travel solutions to suit every pocket.
Synergyzer: Please give some details about SastaTicket.pk.
Shazil Mehkri: SastaTicket.pk is a one-stop shop...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
