The Art of Leading Excellence
Social entrepreneurship guru, Faraz Khan, talks to Synergyzer about the need for fostering socially viable projects and rebranding Pakistan.
Synergyzer: Tell us about your achievements as a business leader and details about the role that you...
Looking at PSL From a Brand Advertising Perspective
By Ovais Ilyas
As originally published in Synergyzer Issue 2 – 2016
Pakistan Super League was a dream come true for Pakistan Cricket and its fans alike; both foreign and Pakistani players competing in the PSL...
Good(s) Morning Pakistan!
By Yasir Masood Afaq
To understand the dynamics of human motivation, Maslow’s hierarchy of needs is one of the most cited academic references and very rightly so. While teaching Consumer Behavior to MBA students I...
Branding Identity
The dynamic Farhad Karamally tells Synergyzer the insights of branding a nation in his natural and simple style.
Synergyzer: Let’s begin with the most important question. What, in your opinion, are the mechanics for branding any...
PAKISTAN PETROLEUM INDUSTRY: Fueling Growth Through Deregulation
Traditionally, prices of petroleum products in Pakistan have been regulated by the government itself. So the five Oil Marketing Companies (OMC’s) present in the country, namely, Shell Pakistan, Pakistan State Oil, Hascol, Byco Petroleum...
K-Electric: Setting New Benchmarks for Sustainability
As originally published in Synergyzer Issue 4 – 2018
Sustainability is a recent buzzword describing a way of life that supports itself and its surroundings while preserving existing resources for future consumption. It’s become a...
Q&A: Millicent Clarke, Regional Head of HR, AME, Standard Chartered Bank talks about Diversity,...
As originally published in Synergyzer Issue 2, 2018 - 'A Force Within'
What is the strategic people agenda for AME – Africa & Middle East, and how is it different from other markets?
Our people strategy...
How PSL Season 1 Proved Content Is King
As originally published in Synergyzer Issue 2 – 2016
Just five months ago, Domestic Cricket or Club Cricket was considered Tier 2 Sports Entertainment content in the Pakistan market. There was a predominant opinion prior...
JLI: For the Love of Cricket Campaign
As originally published in Synergyzer Issue 2 – 2016
Cricket is celebrated wholeheartedly across our country and may it be World T20 or ICC World Cup tournaments, the sport is a must watch for Pakistanis....
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
