PAKISTAN IDOL: A Reckoning Force
It’s a common adage that if you really want something, the whole universe conspires and helps you achieve it. When you have nothing to hide and lots to show, destiny gives you unexpected but...
Experiential Marketing: Set To Become The Marketers’ Magic Wand?
Umair Mohsin explains the true essence of experiential marketing
The term ‘experiential marketing’ is hugely popular these days, with a lot being written on it and a number of agencies claiming to be experts in the...
Pakistan Idol
The Most Awaited Show of Pakistan
After hitting the screen in more than 100 countries, the Idol show has now come to Pakistan. The 50th addition to the adaptation series called Idols format and based...
Pring: The Everyman’s Social Network
As originally published in Synergyzer Issue 6 – 2012
By Ghalia Mirza
You don’t draw the attention of Red Herring, a leading global magazine on technological innovations, unless you are as promising as Google, Facebook, Twitter,...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
