Media Marketing

Synergyzer goes behind the scenes at the NOKIA travel game show to explore Pakistan’s exotica When conversing about an unpredictable country, such as Pakistan, one normally visualizes a lot of guns, blood and gore. To...

As originally published in Synergyzer Annual 2019   "Marketers should highlight Pakistan's success stories globally." -Syed Fakhar Ahmed, Chief Marketing and Communication Officer, KE   With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and is...

Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used this time is different from the usual flashy commercials. This...

Umair Mohsin explains the true essence of experiential marketing   The term ‘experiential marketing’ is hugely popular these days, with a lot being written on it and a number of agencies claiming to be experts in the...

Pakistan, December 23, 2020 – the young trendsetting technology company, realme is committed to providing premium smartphones and AIoT products globally. The brand with the “Dare to Leap” slogan, brings forward the latest technologies...

As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you should definitely read and be more enlightened as you enter 2020. Truth in Numbers: 1+1...

In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as a brand that successfully integrated mediums. The Brand Director discusses the journey of the publication with our Editor...

Salman Danish Naseer, Director – Medialogic, gives a detailed analysis to Synergyzer about the television viewership ratings business in Pakistan and what the future holds.   Synergyzer: Your name has been synonymous with Medialogic — the...

By Sameera Ehteram Television is a medium of information and entertainment. Yet there is a prominent leaning curve towards the influence of sponsors and brands. While surfing through channels there is one thing in common...