Ford Mustang Mach-E Revealed as the New Breed with Idris Elba and Social Media...
Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used this time is different from the usual flashy commercials. This...
KFC PAKISTAN: THE FRIED CHICKEN TURNS AROUND
A candid tête-à-tête with KFC Pakistan’s CEO, Raza Pirbhai, about creating a vibrant and sustainable work culture at KFC Pakistan.
Synergzer: We usually see people from marketing or finance eventually heading organizations. Coming from a...
SastaTicket.pk: STOP! TRAVEL…
Shazil Mehkri, CEO, SastaTicket.pk, talks about the online travel marketplace for Pakistanis that is offering travel solutions to suit every pocket.
Synergyzer: Please give some details about SastaTicket.pk.
Shazil Mehkri: SastaTicket.pk is a one-stop shop...
Missing: Tourism in Brand Pakistan
by Aamir Abbasi
Fourteen years back, when I planned my honeymoon, it was not in my wildest imagination that the most beautiful event of my life will also be an interaction with a mini-heaven on...
Nueplex Cinemas ‘The Place’ to be in Karachi
By Ghazala Suleman
Karachites are in for a big treat as the largest cinema complex ever built in Pakistan comes to the city of lights. In all its glory, Nueplex Cinema stands magnificent and enthralling...
Q&A: Chief Executive – RB Pakistan, Fahad Ashraf on Choosing the Media Mix and...
As originally published in Synergyzer Annual 2019
Fahad Ashraf, Chief Executive - Reckitt Benckiser Pakistan talks about how the company chooses its media mix and is utilizing the digital medium intelligently.
Synergyzer: Reckitt Benckiser is one...
The Gold Project
Saad Sharif, General Manager Marketing & Operations – Cinegold Plex, talks about Bahria Town’s luxury cinema project and evolutionary concepts in cinema entertainment.
Synergyzer: Please give details about the Cinegold Plex project?
Saad Sharif: Cinegold Plex is a...
#BeMyGuest 2.0: SHAH RUKH KHAN INVITES YOU TO BE HIS GUEST IN DUBAI
Dubai is a city known for its tourism and Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is actively trying to promote it. The purpose of it is to strengthen the connection and...
Lahore: Not Just For Travelers
Compiled by Sameera Ehteram
There is no dearth of travel destinations in Pakistan. In fact Pakistan can easily be a dream destination for any traveler, except for Lahore.
Lahore is not a city for travelers; it’s...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
