Innovation & Technology

Qubed Nathiagali

Qubed Nathiagali – From Scrap to Suave

QUBED aims to spearhead sustainable tourism in Pakistan with its recently established eco-friendly hotel in Nathiagali.
Freelancing and Gen Z – What’s So Enticing?

Freelancing and Gen Z – What’s So Enticing?

Gen Z, the notorious rebels, are the decision-makers of the modern world. This generation of youngsters, myself included, is unlike the previous ones. Other generations might have a different take on us, but nobody...
Kenwood eSmart Plus

Kenwood Introduces eSmart Plus, eLuxury Series

Kenwood, in the month of May, launched two campaigns: for their flagship air conditioner series ‘Kenwood eSmart Plus’ and the newly launched voice-controlled air conditioner ‘Kenwood eLuxury, with an aim to create awareness about...
Samsung

Samsung Pakistan Showcased Its Knox Business Solutions, New Galaxy Z Series, Multi-device connectivity, Neo...

Samsung made a big splash in Karachi this week as they showcase the technological innovation at ITCN, from the 24th till the 26th of August 2022. ITCN is the biggest tech festival of Asia,...
Sarsabz Kahani launches 'Khaki Desan'

Sarsabz Kahani launches ‘Khaki Desan’

The nostalgic memories of our mothers opening rustic family trunks and taking out hand-knitted khaees and dariyan made from indigenous cotton and proudly setting those up for guests have become a thing of the...

Growth Hacking 101

The process of growth hacking is, very simply put, a cyclical iteration of everything and anything that helps drive growth. There are of course a range of optional complexities one can add to the process...

The Fast Food Performance Revolution

Attracting new customers and retaining old ones will always remain a challenge for businesses. Especially after COVID-19, the world has seen not only consumer lifestyles, but purchasing behaviors change as well. One of the...

Creating a Safer Digital Society

Pakistan has its fair share of struggles when it comes to shifting towards digital platforms. The gap between education and the practical world, lack of exposure, and disconcerting economic conditions are some of the...

Driving Innovation towards Digital Banking – Khurram Mumtaz

Khurram Mumtaz, Head Digital and Data Analytics, Standard Chartered Bank Pakistan talks about innovation based growth and how is the bank ensuring customer conversion towards digital banking. Synergyzer: Since the past few years, SC seems...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...

In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...

PSO | Women’s Day 2024