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GENERATIVE AI: Modern World Lamp & Genie

What if I told you, you just stumbled upon the ultimate designer's dream - a magic lamp with an AI-powered Genie that grants you unlimited wishes? And no, it is not some fairy tale....

The Machines are Here!

The role of AI in marketing is anything but new. Various companies, ranging from Google, Facebook, TikTok, Microsoft (the bigger ones we hear of every day), and several other providers of various advertising technologies...

Copy, Paste, and Beyond: A Creative Adventure with Generative AI

I know what you’re thinking. Here’s yet another article on the Generative AI hype train. The revolution is here! Robots are taking over! Be a prompt engineer - that’s the only way your job...

Reimagining Agriculture in Pakistan

Synergyzer: What is Crop2x, and How is it using technology and innovation to revolutionize the agriculture industry in Pakistan? Crop2x is a young and ambitious startup that is working to revolutionize the agriculture industry in...

A Novel Way to Donate

Pakistan is a country with a rich history of philanthropy and charitable giving. According to a recent survey by Gallup Pakistan, around 84% of people in the last year had participated in some kind...

VLEKTRA – Vrooming through the Past, into the Future

Transportation is an integral part of our lives. It helps us commute daily to our destination, whether it is an office or university, shopping mall or restaurant; millions of people commute daily as part...
Qubed Nathiagali

Qubed Nathiagali – From Scrap to Suave

QUBED aims to spearhead sustainable tourism in Pakistan with its recently established eco-friendly hotel in Nathiagali.
Freelancing and Gen Z – What’s So Enticing?

Freelancing and Gen Z – What’s So Enticing?

Gen Z, the notorious rebels, are the decision-makers of the modern world. This generation of youngsters, myself included, is unlike the previous ones. Other generations might have a different take on us, but nobody...
Kenwood eSmart Plus

Kenwood Introduces eSmart Plus, eLuxury Series

Kenwood, in the month of May, launched two campaigns: for their flagship air conditioner series ‘Kenwood eSmart Plus’ and the newly launched voice-controlled air conditioner ‘Kenwood eLuxury, with an aim to create awareness about...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...