FMCG

Usman Muneer, Managing Director, Mondelez International sits down with Synergyzer to share insight into Trident’s recent launch in Pakistan.   Synergyzer: What product portfolio is Mondelēz International marketing and manufacturing in Pakistan presently? Usman Muneer: Mondelez International...

An interview with Sabir Sami as originally published in Synergyzer Annual 2019 Sabir Sami, MD - KFC MENA, Pakistan, Turkey & Asia highlights that even though Pakistanis are tech-savvy, the trait has not been translated...

SYNERGYER: When did you find out that you are interested in marketing and advertising? Javeria: I have always been a creative person by nature. My career path was never planned this way. I always wanted...

After its launch in 2006, Engro Foods quickly became one of the leading producers and marketers for dairy, beverage and frozen dessert brands in the country having Olper’s, Omung, Tarang and Omore under its...

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' A sore point for tea marketing companies was always this: The youth did not drink tea the way their elders did. Even the...