FAUJI FOODS: KEEPING IT FRESH
We sit down with Fauji Foods’ Director Marketing & Sales, Amir Khawas, to talk about the group’s venture towards dairy products.
Synergyzer: Why did the Fauji Group decide to venture into the food business?
Amir...
SUPREME: SUPREME-LY AHEAD
Ahmad Ghulamhussain, Director Sales & Marketing, Agro Processors & Atmospheric Gases (Pvt.) Ltd. talks about the company’s history and how it is positioned for dealing with future challenges.
Synergyzer: What is the background behind the...
The Curious Case of Chai… Can Advertising Do Away With Habits Deep-Rooted in Our...
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
A sore point for tea marketing companies was always this: The youth did not drink tea the way their elders did. Even the...
Head of Marketing – Innovative Biscuits on managing a storytelling channel over YouTube
Umair Mustafa, Head of Marketing – Innovative Biscuits, talks about the nuances of creating and managing a digital content channel over YouTube.
Synergyzer: Why did Innovative Biscuits create the Digestive Showtime platform on YouTube, especially...
Mondelez – Transforming Data and Information into Action
SYNERGYER: When did you find out that you are interested in marketing and advertising?
Javeria: I have always been a creative person by nature. My career path was never planned this way. I always wanted...