FMCG

FAUJI FOODS: KEEPING IT FRESH

We sit down with Fauji Foods’ Director Marketing & Sales, Amir Khawas, to talk about the group’s venture towards dairy products.   Synergyzer: Why did the Fauji Group decide to venture into the food business? Amir...

SUPREME: SUPREME-LY AHEAD

Ahmad Ghulamhussain, Director Sales & Marketing, Agro Processors & Atmospheric Gases (Pvt.) Ltd. talks about the company’s history and how it is positioned for dealing with future challenges.   Synergyzer: What is the background behind the...
old habbits chai

The Curious Case of Chai… Can Advertising Do Away With Habits Deep-Rooted in Our...

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' A sore point for tea marketing companies was always this: The youth did not drink tea the way their elders did. Even the...

Head of Marketing – Innovative Biscuits on managing a storytelling channel over YouTube

Umair Mustafa, Head of Marketing – Innovative Biscuits, talks about the nuances of creating and managing a digital content channel over YouTube.  Synergyzer: Why did Innovative Biscuits create the Digestive Showtime platform on YouTube, especially...

Mondelez – Transforming Data and Information into Action

SYNERGYER: When did you find out that you are interested in marketing and advertising? Javeria: I have always been a creative person by nature. My career path was never planned this way. I always wanted...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...