FAUJI FOODS: KEEPING IT FRESH

We sit down with Fauji Foods’ Director Marketing & Sales, Amir Khawas, to talk about the group’s venture towards dairy products.   Synergyzer: Why did...

Q&A: MD KFC MENA, Pakistan, Turkey & Asia, Sabir Sami on the General Absence...

As originally published in Synergyzer Annual 2019 Sabir Sami, MD - KFC MENA, Pakistan, Turkey & Asia In terms of consumers, which international markets is Pakistan...

SUPREME: SUPREME-LY AHEAD

Ahmad Ghulamhussain, Director Sales & Marketing, Agro Processors & Atmospheric Gases (Pvt.) Ltd. talks about the company’s history and how it is positioned for...
old habbits chai

The Curious Case of Chai… Can Advertising Do Away With Habits Deep-Rooted in Our...

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' A sore point for tea marketing companies was always this: The youth did...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...