Movember: ‘Spot the Signs’ Reminding Men to Talk
Movember 'Spot the Signs' is a short film by Movember Foundation, a leading global organization that is committed to bringing a change towards how men's health is understood. The organization takes its name from the...
Airlift Express TV Commercial
https://www.youtube.com/watch?v=GXQlf0WzDPA
Although a host of campaigns are created, very few leave their mark with their brilliant concept, immaculate execution and superb visual strategy.
So what is it that makes one campaign a success story and another,...
OLPER’S DATE SHAKE: PRODUCT LAUNCH
After its launch in 2006, Engro Foods quickly became one of the leading producers and marketers for dairy, beverage and frozen dessert brands in the country having Olper’s, Omung, Tarang and Omore under its...
Karwan-e-Hayat
Mental Illness is Treatable
By Zaheeruddin Babar, Chief Executive Officer, Karwan-e-Hayat
“No act of kindness, no matter how small, is ever wasted.” – Aesop
Back in the early 1980s, Dr Zafar Mohammad Qureshi,a psychiatrist of great repute...
Telenor More se Zayada Commercial
Although a host of campaigns are created, very few leave their mark with their brilliant concept, immaculate execution and superb visual strategy.
So what is it that makes one campaign a success story and another,...
ARCHETYPICAL BRAND EVOLUTION
By perception, all things traditional are deemed as old fashioned and all innovations are assumed as contemporary. Archetype brands, which celebrate the way we live, are therefore mostly positioned as traditional. According to Carol...
CEO – KFC Pakistan On The Role Of Creative Agencies In Brand Building
Raza Pirbhai, CEO- KFC talks about the role creative agencies play in brand building keeping cultural implications at the center.
Synergyzer: Congratulations on launching such a game-changing corporate campaign for KFC.
Raza Pirbhai: I would say...
The Art of Leading Excellence
Social entrepreneurship guru, Faraz Khan, talks to Synergyzer about the need for fostering socially viable projects and rebranding Pakistan.
Synergyzer: Tell us about your achievements as a business leader and details about the role that you...
Beethoven’s Chicken Symphony: A Rhapsody in Advertising
Once upon a mid-life crisis (which started at 15, because why not?), I decided to play Sherlock in the curious case of Mediocre Advertisements.
Why, you ask, does mediocrity run amok in ad land? Well,...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
