qashif effendi

Qashif Effendi Discusses The Importance Of A Brand Message Communicating the Brand Promise

Qashif Effendi discusses the importance of a brand message communicating the brand promise in the article originally published in Synergyzer Annual 2020.
pandemic

Qashif Effendi Writes About How The Pandemic Created Unexplored Opportunities For Viral Content

The world has witnessed a lot of changes lately – as if the digital era and the fact that 90% of all data in...
ad stars 2021

Creative Director Sidra Salman Joins Ad Stars 2021 As A Juror

A true achiever knows no boundaries or gender. All it takes is perseverance, dedication, and a different perspective from the rest of the world....
COVID-19

Ali Raza Merchant On COVID-19 & Enhanced Opportunities For Digitally Driven Lifestyles

COVID-19 has forced itself on humankind. Its impact on the world has been like a tsunami that builds up suddenly and then forces a...
lifestyle

THE LOVE OF HOME & LIFESTYLE

Design is an essential component of modern life and we all want to be surrounded by beautiful living spaces. Pakistan has a lot to...
reno5

OPPO Launches the Reno5 with Industry-Firsts AI Mixed Portrait, Dual-View Video and AI Highlight...

Lahore, 11th January 2021 – OPPO today announced the launch of the latest Reno5, in Pakistan. With its industry-leading video performance, Reno5 is the...

realme Entitled Fast Company’s “50 Most Innovative Companies In China” Of 2020

Pakistan, December 23, 2020 – the young trendsetting technology company, realme is committed to providing premium smartphones and AIoT products globally. The brand with...

Celebrate the Colour Of The Season With The OPPO #OrangeSplash Campaign To WIN An...

OPPO, the global smartphone brand, recently launched its unique #OrangeSplash campaign intended to encourage people to show their creativity using OPPO smartphones and build...
bharat avalani

Bharat Avalani, CKO AFAA on the Significance of Storytelling in Advertising

Bharat Avalani, Chief Knowledge Officer – AFAA Bharat Avalani, Chief Knowledge Officer – AFAA, runs AFAA’s...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...