And We Are Live!
Remember the time when social media did not exist and all we had was a television which broadcasted content at specific timings and we had to wait for our favorite shows to air? (cartoons,...
Convergence of Social Media with E-Commerce and Beyond
SOCIAL COMMERCE (defined): Social commerce is a subset of electronic commerce activities that involve social media and online media platforms that support social interaction, and user contributions to assist online buying and selling of...
Amazon Ranks First in The 100 Most Valuable Global Brands
With little sign of a slowdown in growth, Amazon has become the world’s most valuable brand, according to the 2019 BrandZTM Top 100 Most Valuable Global Brands ranking released for the year by WPP...
Viewership Genres in Word Clouds
Methodology: This report is based on Google word search queries and resulting trends being carried out by users on Google.
Time Period: January 2020 to July 2021
Geographic Regions: All major and minor regions of Pakistan, ...
Broadcast Media vs Digital Media, Muhammad Ali Analyzes Pakistan ADEX 2019
The IMF Review of February 2020 states that the economy of Pakistan is on the path of gradual recovery. The current government has taken corrective measures to strengthen the economy and it has had...
GOOGLE YEAR IN SEARCH 2017
Google looks back at 2017 through searches, providing a unique perspective on the year's major events, top newsmakers and hottest trends.
HOW ARE THE TRENDING LISTS POPULATED?
Lists are based on search terms that had a...
Creating a Safer Digital Society
Pakistan has its fair share of struggles when it comes to shifting towards digital platforms. The gap between education and the practical world, lack of exposure, and disconcerting economic conditions are some of the...
Picture Perfect Travel – The Emotion Behind the Frame
Captivating travel photography serves as an indispensable guide for individuals seeking explorative and transformative journeys. It offers a visual narrative that not only captivates the mind with tales of the past but also inspires...
YouTube Pakistan:Which channels are leading the rankings?
COVID-19 not only increased viewership over linear TV, but also changed viewership numbers for YouTube in Pakistan.
In order to see the growth size of YouTube channels in Pakistan we have taken into consideration numbers...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
