Consumer Insights to Boost Pakistani Brands in COVID-19
Whilst most of us entered the New Year on a wave of cautious optimism, the pandemic continues to loom large, casting shadows on plans for speedy business recovery. Luckily, we have a year’s worth...
Advertising During Election Campaign 2018
Political parties advertised in full force from July 5 to 23, 2018 over electronic media.
The election was held on July 25, 2018.
Total Minutes Advertised
Election Day (July 25) vs Campaign Period (July 5 – 23)
Political...
Google Year in Search – 2019
As originally published in Annual 2020
Google looks back at 2019 through searches providing a unique perspective on the year around the Globe.
What is Google's Year in Search?
Google Year in Search documents the internet's spirit...
Marketers Flock to PSL Streaming Amid Data Transparency
Two years ago, reporters exposed surrogate advertising by betting websites during PSL's 7th and 8th seasons. Subsequent to a Ministry of Information and Broadcasting inquiry confirming these claims, a letter was dispatched to key...
Google Search Trends for Apparel
A review of Google Search Trends of people searching for products in Pakistan during the months of January 2022 and April 2023 uncovered some fascinating fashion-related tendencies. The term 'summer collection' experiences its highest...
Most Popular YouTube Ads in Pakistan: January to June 2018
This week YouTube released its YouTube Ad Leaderboard in Pakistan: January to June 2018. This list is a reflection of the creative canvas that YouTube has provided these brands.
According to Farhan Qureshi, Regional Head...
GOOGLE YEAR IN SEARCH 2017
Google looks back at 2017 through searches, providing a unique perspective on the year's major events, top newsmakers and hottest trends.
HOW ARE THE TRENDING LISTS POPULATED?
Lists are based on search terms that had a...
Social Commerce, A Retail Revolution Waiting To Happen
The lines are blurred between online browsing and buying thanks to the explosive growth of social commerce. This year, 2024, marks a turning point as platforms like Facebook and Instagram transform from social hubs...
Tracking the Tube- October 2019
The infographics are based on the data collected and provided by Media Monitors Pakistan.
Top Genres Based on Commercial Airtime (CAT)
News remained the most advertised genre for advertisers, followed by entertainment similar to the continuing...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
