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Daraz Pavilion – Your Front Seat to the Cricket Craze

Synergyzer: Can you provide insights into the inception of Daraz Live streaming for cricket tournaments? What motivated Daraz to venture into live streaming in the context of cricket? Ammar Hassan: As a means of...

The Impact of Politics on Social Media

With social media taking the driver's seat, it has encapsulated all spheres of our public and private lives. It has emerged as the most vitally indispensable tool influencing the entire landscape of Pakistan. With...

The Finance of Political Campaigns

A decent election campaign lies at the heart of democracy. Financing that decent election campaign, as such, lies at the heart of the heart of democracy. That being so, finding political space on the landscape...

Pakistan’s Thirst for Coca-Cola: A $3.6 Billion Triumph Over the UK

Pakistan has emerged as a large consumer of Coca-Cola, even outselling the United Kingdom in terms of sales. This fascinating information is brought to light by Sabik Berjees, CEO of SB Global REIT Management...

AI: A Paradox of Possibilities

Star companies such as Google, Amazon, Microsoft, and Apple have been some of the biggest recruiters of code nerds, software specialists, and data analysts as the sector continues to become a sought-after field for...
And We Are Live!

And We Are Live!

Remember the time when social media did not exist and all we had was a television which broadcasted content at specific timings and we had to wait for our favorite shows to air? (cartoons,...

Creating a Safer Digital Society

Pakistan has its fair share of struggles when it comes to shifting towards digital platforms. The gap between education and the practical world, lack of exposure, and disconcerting economic conditions are some of the...

Consumer Insights to Boost Pakistani Brands in COVID-19

Whilst most of us entered the New Year on a wave of cautious optimism, the pandemic continues to loom large, casting shadows on plans for speedy business recovery. Luckily, we have a year’s worth...

Diving Deep Into TV Ratings with Salman Danish Naseer, Director Medialogic

Salman Danish Naseer, Director – Medialogic, gives a detailed analysis to Synergyzer about the television viewership ratings business in Pakistan and what the future holds.   Synergyzer: Your name has been synonymous with Medialogic — the...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...