#AMD_Rants: THE RED FLAG ON BLAMING AN ENTIRE GENDER/GENERATION OVER RETENTION CHALLENGES
To the Gen X director and the millennial director who are thinking about writing a scathing op-ed regarding the entitlement of Gen Z and Alpha:
People aren't leaving because they are entitled. They are leaving...
Jawad Humayun on PAA’s Role in Safeguarding the Advertising Industry
Jawad Humayun, Chairman - Pakistan Advertising Association; talks about the role PAA is playing in safeguarding advertising agencies and their plans on implementing the Minimum Production Tariff.
Synergyzer: What is the role of PAA in...
What Do Advertising Agencies Lose When They Pitch For Free? Khalid Nayeem and Emaad...
How do creative and advertising agencies become brand custodians? What do advertising agency teams require to be able to sell creative commodities? What are creative agencies putting at stake when they pitch without charging...
Sarmad Ali, Chair Organizing Committee AdAsia Lahore 2019, on the Importance of AdAsia Returning...
As published in Synergyzer issue 4 volume 16
Sarmad Ali, Chair Organizing Commitee- AdAsia Lahore 2019 and Managing Director & President-Jang Media Group and Geo News, talks about the importance of AdAsia returning to Pakistan...
IAL Saatchi & Saatchi Managing Partner, Imtisal Abbasi talks about How to Create Legacy...
Imtisal Abbasi, Managing Partner - IAL Saatchi & Saatchi, talks about creating legacy advertising agencies.
What defines a legacy agency?A legacy agency, in a literal sense, could be one that is 200 years old or...
5TH PAS AWARDS 2014
The PAS Awards, organized by the Pakistan Advertisers Society, and one of the most recognized and credible advertising events in Pakistan, awarded jubilant winners at a star-studded gala held at the Expo Center in...
Pushing for Financial Inclusion of PWDs
With the International Day for Persons with Disabilities (PWDs), commemorated by the United Nations (UN) on December 3 every year since 1992, countries around the world have stepped up efforts to make their societies...
AFAA Chairman Raymond Sou Discusses the Need for Incentive-Based Mechanism for Advertising Agencies
Raymond Sou was one of the pioneers of the advertising sector in China, helping establish a professionally managed creative industry at the request of the Chinese government. The Chairman - AFAA (Asian Federation of...
PUTTING ADVERTISING BACK ON THE MAP
SANNA MALIK: According to its mandate, the All Pakistan Newspapers Society (APNS) has “successfully evolved a mechanism of streamlining advertisements and clearance system protecting the collective interests of its member publications, advertising agencies...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
