AFAA

AFAA Chairman Raymond Sou Discusses the Need for Incentive-Based Mechanism for Advertising Agencies

As originally published in Synergyzer Annual 2020. Raymond Sou was one of the pioneers of the advertising sector...
Stimulus Productions

Stimulus Productions Founder Syed Faisal Hashmi on Stagnant Business Models of Traditional Advertising

As originally published in Synergyzer Annual 2020. Fairytales always start with ‘Once upon a time, there was a...
IAL Saatchi & Saatchi

IAL Saatchi & Saatchi Managing Partner, Imtisal Abbasi talks about How to Create Legacy...

Imtisal Abbasi, Managing Partner - IAL Saatchi & Saatchi As originally published in Synergyzer Annual 2020
Digital

Imtiaz Noor Muhammad on the Questionable Usage of Data in Digital Marketing

As originally published in Synergyzer Annual 2020. The evolution of the digital sphere has effectively reshaped the world...
AdAsia

Sarmad Ali, Chair Organizing Committee AdAsia Lahore 2019, on the Importance of AdAsia Returning...

As published in Synergyzer issue 4 volume 16 Congratulations on organizing the 31st edition of AdAsia. The theme for this year is ‘Celebrasian’. What is...
wunderman thompson

Wunderman Thompson signs Bass Korsten and Daniel Bonner as Global CCOs

Wunderman Thompson has recently announced taking on board two global Chief Creative Officers. Both of them will be reporting to the global CEO of...

Q&A: PAA Chairman, Ali Mandviwalla on improvising current government policies & why PAS, PAA,...

As originally published in Synergyzer Annual 2019 Ali Mandviwala, Chairman PAA What is the role of the Pakistan Advertising Association (PAA) in specifically supporting the advertising...

5TH PAS AWARDS 2014

The PAS Awards, organized by the Pakistan Advertisers Society, and one of the most recognized and credible advertising events in Pakistan, awarded jubilant winners...

APNS: IN THE BEST INTERESTS OF EVERYONE

Mr. Sarmad Ali, Secretary General, All Pakistan Newspapers Society and Managing Director, Jang Media Group talks to Synergyzer about blacklisting as an effective regulatory...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...