The Black Swan of Advertising
The nature of water is mesmerizing. Whether you pour it in a round glass, a tall jug, spill it on the counter or store it in a bottle, it will adapt according to its...
Bend to the Trends in 2022
Once upon a time, there were advertising professionals who would learn specific techniques and become experts by polishing themselves over the years. Now, the tables have turned, methods are no longer enough, its data...
Jingles Ruled? Well Not Anymore…
“Sab Se Aagay, Sab Se Ooper…”
This is what comes mind when someone asks me about a jingle-based ad that I remember. But why? Why does this specific ad have a separate fan base? Why...
Jazz Promotes Digitization Through ‘Super Soch’
Jazz launched its campaign ‘Super Soch Ka Partner’ late last year with an objective to challenge the existing negative perception of social media and instead showcasing the positive impact digital enablement can have on...
Advertising Professionals On Importance of Pakistani Ad Agencies to Participate in International Award Programs
Leading advertising professionals give their views about why is it important for Pakistani advertising agencies to enter and showcase work in award programs internationally.
ADNAN SYED
Former Chief Innovation Officer - Adcom Zenith & Adcom Leo...
Changes in Beauty Industry during the COVID-19 Pandemic- Syeda Hamana Gull
When Aldous Huxley wrote the essay, “The Beauty Industry”, in times of the Great Depression of 1930’s, the case he established on a lighter note was, the beauty industry will never see a downfall.
Before...
Consumer Insights to Boost Pakistani Brands in COVID-19
Whilst most of us entered the New Year on a wave of cautious optimism, the pandemic continues to loom large, casting shadows on plans for speedy business recovery. Luckily, we have a year’s worth...
Q&A: CEO- The Brand Partnership & Vice Chairman PAA, Numan Nabi on the Need...
We spoke to Numan Nabi, CEO – The Brand Partnership, in 2018; when he was also the Vice Chairman, Pakistan Advertising Association (PAA); about the need for regulations in the media industry and positioning...
Sarmad Ali Discusses Changes in Payment Policies for the Media Industry at PID
Sarmad Ali, the recently elected President, APNS talks about the Press Information Department’s (PID) new media payment policy and how it is detrimental to the newspapers industry, and the need for “perpetual governments” to...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
