ChatGPT in Pakistan – Beyond Confrontation
During the second week of every semester, I ask my undergraduate media students to read a newspaper editorial and pluck out words and phrases that reflect the writer's attitude toward the topic under discussion....
Leading by Example — Sabene Saigol
SANNA MALIK: What prompted you to start RED Communication Arts?
SABENE SAIGOL: RED was started with a very clear vision, to be a full-service advertising agency that would fill the gap that existed in...
Synergyzer Celebrates its 20th Anniversary
Synergyzer is celebrating its 20th anniversary, and we're proud to have fostered creativity and innovation in the field.
As we look back on our history, we're reminded of how far we've come as a company....
From Jalsas to Hashtags
In the realm of politics, the art of branding and narrative building has long been crucial for political parties seeking to capture the hearts and minds of voters. Traditionally, television ads, banner ads, jalsas...
Stream(ing)s of Gold
Amongst others, one major change that COVID-19 has brought about is that it increased the demand for on-demand content available on digital platforms; including streaming services and social media. This in turn, increased productions...
SHANGRI-LA LIKE NEVER BEFORE!
Based in Karachi, Shangrila Private Limited began its operations in 1988 with the launch of Shangrila Seasonings. With the successful launch of the Seasonings, soon Shangrila became the first local player, securing the lead...
Relivenow: An Online Mental Health Initiative
As originally published in Synergyzer Issue 4 – 2018
Synergyzer talks to Amna Asif, Founder and CEO – Relivenow, about the inception, goals and journey of the social entrepreneurship startup.
What made you start Relivenow?
I have...
TikTok, A Platform That Brands Just Love To Advertise On
Brands have an undying love for advertising on social media. After all, not only the returns are exciting but they are also able to keep a tab on live updates and results. For...
THE PAA THAT WAS: THROUGH THE LENS OF SENATOR (R) JAVED JABBAR
SANNA MALIK: In your opinion, what made PAA an effective body for the advertising industry? What made it work that seems to be lacking now?
JAVED JABBAR: Majeed Ahmad, Nafees Ghaznavi, and myself launched...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
