money heist

Here’s Why Money Heist Is A Great Example Of Creative Activism

According to a US survey from April 2021, Netflix reigns the popularity chart for most binge-watched content streamed on-demand. While competitors like Amazon Prime,...

Dettol Collaborates With PIA To Create A Safer Travel Experience For All Passengers

August 2021: Reckitt Pakistan, the multinational producer of health, hygiene and home products including Dettol, has announced that it is partnering with Pakistan International...
Brand Archetypes

You Can Do Magic: 12 Brand Archetypes & The Best One Yet

There’s an old song by The Americas and it goes something like this, "You can do magic. You can have anything that you desire, Magic. And you know...

Syed Imran Ahmad Elected President Of MAP

Marketing Association of Pakistan (MAP), the country’s leading representative body of professionals involved in the marketing sector. MAP has been in existence since 1967 and...
Sarmad Ali

PAS Presents Sarmad Ali – MD Jang Group With Lifetime Achievement Award

The Pakistan Advertisers Society (PAS) has bestowed its Lifetime Achievement Award for 2021 on Sarmad Ali, Managing Director of the Jang Group and President...

Q&A: Zaheeruddin Talks About Creativity Taking A Downturn In Pakistan

In 2014, Kenwood Khush Raho series of TV commercials hit the airwaves, leaving a distinct mark on the industry. This was first-of-its-kind advertising by...

Umair Kazi Teams Up With Suveer Bajaj For The Podcast, 883 To Infinity

Don’t do it. That’s what I heard, multiple times in a row, when I told some people that I was starting a podcast with a...

Q&A: Hon. Dato’ Sheikh Jamal talks about launching Mr. MUFE in Pakistan

Hon. Dato’ Sheikh Jamal, Chairman & Founder Mr. MUFE (Worldwide) talks about bringing Pakistan’s very own digital entertainment platform to the country’s audience and...
digital age

Sanna Malik Writes On Information Disorder In The Digital Age

Living in the digital age, the power of information is exceptional. Yet, this scale of hyper-connectivity has also given rise to complex phenomena including...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...