The Grind of Tenacity Part 2 – Why is The Pakistani Startup Ecosystem Not...
As originally published in Synergyzer Issue 4 – 2018
Part 1 featured stories of people who are striving to put Pakistan’s tech entrepreneurship infrastructure in to gear: The most prominent was Dr. Umar Saif, Chairman...
TO B OR NOT TO B!
It is a truly delightful sight to see our cinema industry taking a more stable path after years of stagnation. Yet, as they say that one should look before they leap; brand placement should...
Relivenow: An Online Mental Health Initiative
As originally published in Synergyzer Issue 4 – 2018
Synergyzer talks to Amna Asif, Founder and CEO – Relivenow, about the inception, goals and journey of the social entrepreneurship startup.
What made you start Relivenow?
I have...
Daastan: Digitally Reviving Pakistan’s Literary Industry
As originally published in Synergyzer Issue 3 – 2018
Syed Ommer Amer is a creative entrepreneur and a content specialist. As the founder of Daastan, the technology startup specializing in literary publishing, he aims to...
K-Electric: Setting New Benchmarks for Sustainability
As originally published in Synergyzer Issue 4 – 2018
Sustainability is a recent buzzword describing a way of life that supports itself and its surroundings while preserving existing resources for future consumption. It’s become a...
Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the...
As originally published in Synergyzer Annual 2019
Synergyzer: Being a media auditor, what is your opinion on the current state of the media industry?
Media Auditor: In the words of Mark Pritchard, Chief Brand Officer –...
Travel Has Timed
I was driving past a community park near my house on my way back home from work. On the crooked walking track were a bunch of people in their colourful tracksuits, running for their...
SYNERGYZING ACROSS THE ADVERTISING HORIZONS!
What do you do when you realize that it’s right about time that more than 5 decades of Pakistani advertising finally needs an echoing voice to help it step into a brighter future; to...
Role of Social Sciences in Political Marketing
If political marketing has been introduced as the art of convincing, then by tracing its origins back to the ideas of Aristotle or Plato, the roots of political marketing can be found in numerous...