Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the...

As originally published in Synergyzer Annual 2019 Being a media auditor, what is your opinion on the current state of the media industry? In the words...

Do Not Read…If You Have No Courage & Still In The Media

As originally published in Synergyzer Annual 2019 I have been a part of the media industry for over 15 years now and I am witnessing...

The Great Rate Race

As originally published in Synergyzer Annual 2019 Pakistan’s powerful media industry is in a state that can be best described as evolutionary. As different stakeholders...

Qashif Effendi on Run-Of-The-Mill Advertising

As originally published in Synergyzer Annual 2019 With evolution, one expects improvements. Take advertising in Pakistan for instance. So much technology, cross-border learnings, global alignments...

Media Industry Insider on Battling The Media Demons

As originally published in Synergyzer Annual 2019 PART 1 THE BIG PICTURE: ENDING ABUSE OF TAXPAYER MONEY The current Government came into power with the agenda of...
Shell Tameer

Q&A: External Relations Manager – Shell Pakistan On Shell Tameer Supporting Millennial Entrepreneurs

As originally published in Synergyzer Issue 4 – 2018 Habib Haider, External Relations Manager - Shell Pakistan What is the ideology behind Shell Tameer? Why use...
K-Electric

K-Electric: Setting New Benchmarks for Sustainability

As originally published in Synergyzer Issue 4 – 2018 Sustainability is a recent buzzword describing a way of life that supports itself and its surroundings...
Grind of Tenacity

The Grind of Tenacity Part 2 – Why is The Pakistani Startup Ecosystem Not...

As originally published in Synergyzer Issue 4 – 2018 Part 1 featured stories of people who are striving to put Pakistan’s tech entrepreneurship infrastructure in...
Bykea

Bykea’s Startup Journey & Future Vision

As originally published in Synergyzer Issue 4 – 2018 Synergyzer talks to the COO of Bykea, Rafiq Malik, about the creation of the startup and...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...