CLASH OF CAMPAIGNS: PAS Awards 2017
PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns holistically with special emphasis on effectiveness or results of marketing...
Soya Supreme Ramadan Campaign: Fasting & Feasting
As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y'
Soya Supreme, the flagship brand of Agro Processors & Atmospheric Gases (Pvt.) Ltd. launched Ramadan Communication campaign in 3 episodes during Ramadan and...
Samsung vs Apple | eBay vs Amazon: AdTrolling or Competitive Advertising?
Around the globe, numerous brands follow the marketing technique of Competitive advertising, advertising by a brand that targets a rival brand's product. Samsung vs Apple, while eBay goes against Amazon, and Burger King trolls...
Peet’s Coffee engages Iliza Shlesinger for their comedy-oriented #AlwaysJustified campaign
If you let go of discipline, either all hell breaks loose or you achieve something very fabulous. That is exactly what you see on the recent #AlwaysJustified campaign of Peet's Coffee.
The ad creators displayed...
…AND WE BEGAN OUR RAMZAAN WITH THESE!
Ramzan just started and with it all of our favourite things…the scrumptious heart filling sehris, the joyous iftaar parties and of course the celebrated Ramzan TVC’s. So on the occasion of the First Friday...