Peet’s Coffee engages Iliza Shlesinger for their comedy-oriented #AlwaysJustified campaign
If you let go of discipline, either all hell breaks loose or you achieve something very fabulous. That is exactly what you see on the recent #AlwaysJustified campaign of Peet's Coffee.
The ad creators displayed...
HUAWEI MATE 10 – THE ARTIFICIALLY INTELLIGENT SMARTPHONE
As originally published in Synergyzer Annual 2018
Nowadays, people are really tech savvy. They’re abreast with all the latest tech developments and lookout for the most innovative experiences. This is why companies all over the...
Movember: ‘Spot the Signs’ Reminding Men to Talk
Movember 'Spot the Signs' is a short film by Movember Foundation, a leading global organization that is committed to bringing a change towards how men's health is understood. The organization takes its name from the...
SOOPER: Sooper goes SUPER
A brand is just a perception, and perceptions attune to reality. Brands may create trends or emulate them. Yet, as the cycle of life goes, it is extremely important for brands to match the...
BRANDING INDEPENDENCE: Part 1
Independence Day is surely one of the most significant events of our country. Pakistanis celebrate this day in an impressive manner and brands also join in these celebrations with commercials and video campaigns. Here...
Airlift Express TV Commercial
https://www.youtube.com/watch?v=GXQlf0WzDPA
Although a host of campaigns are created, very few leave their mark with their brilliant concept, immaculate execution and superb visual strategy.
So what is it that makes one campaign a success story and another,...
Jang Media Group: Advertising the Classifieds
Mr. Sarmad Ali, Group Managing Director, Jang Media Group discussed the Jang Classifieds advertising campaign with Synergyzer and gave insights about it.
In Pakistan, it is rare to see print media advertising their classified services....
COCA-COLA HAI YAQEEN CAMPAIGN
Coca-Cola launched the local adaptation of its global “open happiness” and “reasons to believe” campaign by combining the two to give a patriotic appeal and came up with a new campaign, taglined in Urdu,...
Soya Supreme’s Life Ki Theme
Agro Processors & Atmospheric Gases (Pvt.) Ltd (APAG), the owner family corporation of Soya Supreme - one of the top three players in the premium segment brand of the edible oil category -recently launched...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
