HUAWEI MATE 10 – THE ARTIFICIALLY INTELLIGENT SMARTPHONE
As originally published in Synergyzer Annual 2018
Nowadays, people are really tech savvy. They’re abreast with all the latest tech developments and lookout for the most innovative experiences. This is why companies all over the...
KETCHUP GETS FRUITY: The SMART Fruity Catch-Up Campaign
As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On'
In today’s world, where brands are numerous and consumers are spoilt for choice, it can be challenging to make an impactful...
BRANDING INDEPENDENCE: Part 2
Independence Day is surely one of the most significant events of our country. Pakistanis celebrate this day in an impressive manner and brands also join in these celebrations with commercials and video campaigns. Here...
BRANDING INDEPENDENCE: Part 1
Independence Day is surely one of the most significant events of our country. Pakistanis celebrate this day in an impressive manner and brands also join in these celebrations with commercials and video campaigns. Here...
CLASH OF CAMPAIGNS: PAS Awards 2017
PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns holistically with special emphasis on effectiveness or results of marketing...
Soya Supreme Ramadan Campaign: Fasting & Feasting
As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y'
Soya Supreme, the flagship brand of Agro Processors & Atmospheric Gases (Pvt.) Ltd. launched Ramadan Communication campaign in 3 episodes during Ramadan and...
Jang Media Group: Advertising the Classifieds
Mr. Sarmad Ali, Group Managing Director, Jang Media Group discussed the Jang Classifieds advertising campaign with Synergyzer and gave insights about it.
In Pakistan, it is rare to see print media advertising their classified services....
UBL: Mukammal Current Account TVC
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Abdul Aleem Sheikh
Business Director, Oktopus360 Media
With a TV commercial that takes a lighter note insight based approach to the concept of wants left unfulfilled and how they occupy a significant part of our focus...
SOOPER: Sooper goes SUPER
A brand is just a perception, and perceptions attune to reality. Brands may create trends or emulate them. Yet, as the cycle of life goes, it is extremely important for brands to match the...