BRANDING INDEPENDENCE: Part 1

Independence Day is surely one of the most significant events of our country. Pakistanis celebrate this day in an impressive manner and brands also...

Soya Supreme’s Life Ki Theme

Agro Processors & Atmospheric Gases (Pvt.) Ltd (APAG), the owner family corporation of Soya Supreme - one of the top three players in the...

3rd May 2019, World Press Freedom Day

3rd May signifies Freedom of Press. 'What is freedom of press?' was creatively brought up in a video by UNESCO in 2018. The ad video...

Befikr Mustaqbil

Befikr Mustaqbil BEFIKR MUSTAQBIL WITH JUBILEE LIFE INSURANCE The current law and order situation has greatly stressed upon the need of safety and security in the country...

…AND WE BEGAN OUR RAMZAAN WITH THESE!

Ramzan just started and with it all of our favourite things…the scrumptious heart filling sehris, the joyous iftaar parties and of course the celebrated...

Mercedes-Benz Attaches Nostalgia To CLA Coupé Campaign

Mercedes-Benz latest ad for CLA Coupé is a short film that begins with a carefree teenager the stark opposite of what he becomes as he...

SOOPER: Sooper goes SUPER

A brand is just a perception, and perceptions attune to reality. Brands may create trends or emulate them. Yet, as the cycle of life...

CLASH OF CAMPAIGNS: PAS Awards 2017

PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns...

UBL: Mukammal Current Account TVC

. Abdul Aleem Sheikh Business Director, Oktopus360 Media With a TV commercial that takes a lighter note insight based approach to the concept of wants left unfulfilled...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...