SOOPER: Sooper goes SUPER

A brand is just a perception, and perceptions attune to reality. Brands may create trends or emulate them. Yet, as the cycle of life...
movember

Movember: ‘Spot the Signs’ Reminding Men to Talk

Movember 'Spot the Signs' is a short film by Movember Foundation, a leading global organization that is committed to bringing a change towards how...

UBL: Mukammal Current Account TVC

. Abdul Aleem Sheikh Business Director, Oktopus360 Media With a TV commercial that takes a lighter note insight based approach to the concept of wants left unfulfilled...

Peet’s Coffee engages Iliza Shlesinger for their comedy-oriented #AlwaysJustified campaign

If you let go of discipline, either all hell breaks loose or you achieve something very fabulous. That is exactly what you see on...

CLASH OF CAMPAIGNS: PAS Awards 2017

PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns...
apple amazon

Samsung vs Apple | eBay vs Amazon: AdTrolling or Competitive Advertising?

Around the globe, numerous brands follow the marketing technique of Competitive advertising, advertising by a brand that targets a rival brand's product. Samsung vs...

…AND WE BEGAN OUR RAMZAAN WITH THESE!

Ramzan just started and with it all of our favourite things…the scrumptious heart filling sehris, the joyous iftaar parties and of course the celebrated...

How Philips Avent is Nurturing Relationships through it’s DVC Campaign

  Relationships do not survive on their own; they need love, care, and support from each other. They grow stronger with emotional support, the willingness...

DIRECTING PERCEPTIONS

The role of positive documentaries and important ecological challenges faced by Pakistan, a discussion with Sabrina Dawood. When you go online to look up documentaries...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...