PSL: Reviewing PSL Logos

A host of campaigns are created for the different brands present in the market, yet very few leave their mark on the masses with...

CLASH OF CAMPAIGNS: PAS Awards 2017

PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns...
JLI insurance industry

JLI Goes Digital: The Jubilee Health Application

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' Sponsored Content Emerging trends and advancements in technology have revolutionized and transformed the insurance...

Ufone Ramadan Campaign: Highlighting Social Causes

As originally published in Synergyzer Issue 3 – 2016 Ufone has an active culture of corporate responsibility that promotes volunteerism and contribution to society. Ufone...

Tang Campaigns: Year In Review 2016

As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y' Pakistan is one of the fastest growing markets in the world. With a...

Soya Supreme Ramadan Campaign: Fasting & Feasting

As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y' Soya Supreme, the flagship brand of Agro Processors & Atmospheric Gases (Pvt.) Ltd....

Jang Media Group: Advertising the Classifieds

Mr. Sarmad Ali, Group Managing Director, Jang Media Group discussed the Jang Classifieds advertising campaign with Synergyzer and gave insights about it. In Pakistan, it...

JLI: For the Love of Cricket Campaign

As originally published in Synergyzer Issue 2 – 2016 Cricket is celebrated wholeheartedly across our country and may it be World T20 or ICC World...

UBL: Mukammal Current Account TVC

. Abdul Aleem Sheikh Business Director, Oktopus360 Media With a TV commercial that takes a lighter note insight based approach to the concept of wants left unfulfilled...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...