…AND WE BEGAN OUR RAMZAAN WITH THESE!

Ramzan just started and with it all of our favourite things…the scrumptious heart filling sehris, the joyous iftaar parties and of course the celebrated...
Bake Parlor

Bake Parlor: Marketing Via Engaging The Audience

Bake parlor, a common household name, has managed to maintain its position in Pakistan food industry for decades. Brand reputation, brand heritage, premium quality...

SANA SAFINAZ – A RACIAL CONTROVERSY

In Pakistan, there are two things that we can be absolutely certain about as another summer season begins; the extreme heat and new lawn...
Huawei Mate 10

HUAWEI MATE 10 – THE ARTIFICIALLY INTELLIGENT SMARTPHONE

As originally published in Synergyzer Annual 2018 Nowadays, people are really tech savvy. They’re abreast with all the latest tech developments and lookout for the...

Reviewing Cool New Product Packaging Designs for Beverages

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' Summer is over but that doesn’t mean we can treat ourselves...
SMART Fruity Catch-Up

KETCHUP GETS FRUITY: The SMART Fruity Catch-Up Campaign

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' In today’s world, where brands are numerous and consumers are spoilt...
#UrduPoeatry

Kashmir Cooking Oil and Banaspati Serving Amir Khusro’s #UrduPoeatry with Jalebi

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' Let’s start off with asking two questions from ourselves. A) Do I...

BRANDING INDEPENDENCE: Part 2

Independence Day is surely one of the most significant events of our country. Pakistanis celebrate this day in an impressive manner and brands also...

BRANDING INDEPENDENCE: Part 1

Independence Day is surely one of the most significant events of our country. Pakistanis celebrate this day in an impressive manner and brands also...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...