Bake Parlor: Marketing Via Engaging The Audience
Bake parlor, a common household name, has managed to maintain its position in Pakistan food industry for decades. Brand reputation, brand heritage, premium quality of goods, effective marketing activities and vast distribution network are...
The Cricket Fever
By Heba Moeen
Cricket is a sport which is celebrated in our country with a robust demeanour and nothing can beat the love for this cherished game despite us not being able to make it...
Ufone Ramadan Campaign: Highlighting Social Causes
As originally published in Synergyzer Issue 3 – 2016
Ufone has an active culture of corporate responsibility that promotes volunteerism and contribution to society. Ufone volunteer groups have worked in Pakistan on various environmental, social...
Chai, Siasat & Our Local Twosome
Political satire is at its best amidst protests and sit-ins collectively aiming at a planned cause. Pakistan being the fourth largest tea consuming country in the world observes it’s demand being satiated more as...
Kashmir Cooking Oil and Banaspati Serving Amir Khusro’s #UrduPoeatry with Jalebi
As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On'
Let’s start off with asking two questions from ourselves.
A) Do I remember the Urdu alphabet?
B) Can I count in Urdu?
If...
PSL: Reviewing PSL Logos
A host of campaigns are created for the different brands present in the market, yet very few leave their mark on the masses with their brilliant concept, immaculate execution and superb visual strategy.
HBL PSL,...
Creepy (Red) Balloon – IT: Out From the Trailer and Into Instagram
Box Office success IT released the trailer for its Chapter 2 on 9th May 2019.
The trailer follows the character of Jessica Chastain visiting her childhood home in Derry where she meets the new occupant...
OLPER’S DATE SHAKE: PRODUCT LAUNCH
After its launch in 2006, Engro Foods quickly became one of the leading producers and marketers for dairy, beverage and frozen dessert brands in the country having Olper’s, Omung, Tarang and Omore under its...
SANA SAFINAZ – A RACIAL CONTROVERSY
In Pakistan, there are two things that we can be absolutely certain about as another summer season begins; the extreme heat and new lawn collections. We will be talking about the latter in this...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
