SANA SAFINAZ – A RACIAL CONTROVERSY
In Pakistan, there are two things that we can be absolutely certain about as another summer season begins; the extreme heat and new lawn collections. We will be talking about the latter in this...
PSL: Reviewing PSL Logos
A host of campaigns are created for the different brands present in the market, yet very few leave their mark on the masses with their brilliant concept, immaculate execution and superb visual strategy.
HBL PSL,...
Peet’s Coffee engages Iliza Shlesinger for their comedy-oriented #AlwaysJustified campaign
If you let go of discipline, either all hell breaks loose or you achieve something very fabulous. That is exactly what you see on the recent #AlwaysJustified campaign of Peet's Coffee.
The ad creators displayed...
Bake Parlor: Marketing Via Engaging The Audience
Bake parlor, a common household name, has managed to maintain its position in Pakistan food industry for decades. Brand reputation, brand heritage, premium quality of goods, effective marketing activities and vast distribution network are...
CLASH OF CAMPAIGNS: PAS Awards 2017
PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns holistically with special emphasis on effectiveness or results of marketing...
The Cricket Fever
By Heba Moeen
Cricket is a sport which is celebrated in our country with a robust demeanour and nothing can beat the love for this cherished game despite us not being able to make it...
Fox’s The Passage: Vampire, Sun, Fiery Blaze – Off Goes The Poster
Fox's new supernatural show, The Passage, is about the infamous vampires. With the most common myth that sunlight is the undoing of vampires, the showrunners decided to take the marketing one step further. With...
Kuch Kar Dikha
Synergyzer goes behind the scenes at the NOKIA travel game show to explore Pakistan’s exotica
When conversing about an unpredictable country, such as Pakistan, one normally visualizes a lot of guns, blood and gore. To...
Ufone Ramadan Campaign: Highlighting Social Causes
As originally published in Synergyzer Issue 3 – 2016
Ufone has an active culture of corporate responsibility that promotes volunteerism and contribution to society. Ufone volunteer groups have worked in Pakistan on various environmental, social...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
