Jang Media Group: Advertising the Classifieds

Mr. Sarmad Ali, Group Managing Director, Jang Media Group discussed the Jang Classifieds advertising campaign with Synergyzer and gave insights about it. In Pakistan, it...

…AND WE BEGAN OUR RAMZAAN WITH THESE!

Ramzan just started and with it all of our favourite things…the scrumptious heart filling sehris, the joyous iftaar parties and of course the celebrated...

Chai, Siasat & Our Local Twosome

Political satire is at its best amidst protests and sit-ins collectively aiming at a planned cause. Pakistan being the fourth largest tea consuming country...

OLPER’S DATE SHAKE: PRODUCT LAUNCH

After its launch in 2006, Engro Foods quickly became one of the leading producers and marketers for dairy, beverage and frozen dessert brands in...

Tang Campaigns: Year In Review 2016

As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y' Pakistan is one of the fastest growing markets in the world. With a...

Fox’s The Passage: Vampire, Sun, Fiery Blaze – Off Goes The Poster

Fox's new supernatural show, The Passage, is about the infamous vampires. With the most common myth that sunlight is the undoing of vampires, the...
Nurpur TVC

Reviewing the Nurpur Full Cream Milk TV Commercial

As originally published in Synergyzer Issue 3 – 2018 Although a host of campaigns are created, very few leave their mark with their brilliant concept,...

The Cricket Fever

By Heba Moeen Cricket is a sport which is celebrated in our country with a robust demeanour and nothing can beat the love for this...

DIRECTING PERCEPTIONS

The role of positive documentaries and important ecological challenges faced by Pakistan, a discussion with Sabrina Dawood. When you go online to look up documentaries...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...