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CEO – KFC Pakistan On The Role Of Creative Agencies In Brand Building

Raza Pirbhai, CEO- KFC talks about the role creative agencies play in brand building keeping cultural implications at the center.  Synergyzer: Congratulations on launching such a game-changing corporate campaign for KFC. Raza Pirbhai: I would say...

Travel Has Timed

I was driving past a community park near my house on my way back home from work. On the crooked walking track were a bunch of people in their colourful tracksuits, running for their...

94% of USF Network will be Solar-powered by the End of this Fiscal Year

SYNERGYZER: What is Universal Service Fund (USF), and how is it empowering marginalized communities? HARRIS M. CHAUDHRY: Universal Service Fund (USF) was established in 2006 by the Ministry of Information Technology (IT) and Telecommunication to...
Mobilink Microfinance Bank turns 10

Mobilink Microfinance Bank turns 10

ANUSHA ZAHID: How has Mobilink Microfinance Bank Limited (MMBL) evolved over the past 10 years? GHAZANFAR AZZAM: The microfinance sector has witnessed phenomenal growth in the past few years, primarily because a major proportion of...

Ad Review – Shan Foods Wins Hearts Yet Again

Shan Foods is known to have great messaging with remarkable insights and bang-on execution; this time, it is no different. Shan came out with a new campaign called "Seekho Shan Se," the main insight...

KFC PAKISTAN: THE FRIED CHICKEN TURNS AROUND

A candid tête-à-tête with KFC Pakistan’s CEO, Raza Pirbhai, about creating a vibrant and sustainable work culture at KFC Pakistan.   Synergzer: We usually see people from marketing or finance eventually heading organizations. Coming from a...

Aqsa Aqeel – Achieving the Unimaginable

  Synergyzer got a chance to speak to Aqsa Aqeel, Manager Food Safety & Quality - Foodpanda, about her experience at the FIFA World Cup 2022.  SYNERGYZER: Can you tell us about your background and how...

Memorable Ads: Appreciating Lego’s “Build the Future” Ad Campaign

Ogilvy Bangkok launched Lego's "Build the Future" print ad campaign in 2017, and the campaign's outstanding visuals and uplifting message won over hearts. The campaign aimed to highlight Lego's involvement in encouraging youngsters to...

HBLPSL – Enabling Dreams Through Branding

Synergyzer: HBL has been involved in various sports sponsorships. Can you elaborate on the company's philosophy behind choosing sports as a platform for branding and engagement? Ali Habib: Many big corporate entities and brands are...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...