FROM THE PAGES TO THE SCREEN – WITH LEE ROGERS

Lee Rogers, acclaimed international writer, director and producer has exclusively signed with iDcreations for shoots in Pakistan. Synergyzer spoke to him on the sets...
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Q&A: Adnan Syed, CIO – Adcom Leo Burnett on Developing a Business Model &...

As originally published in Synergyzer Annual 2018 Adnan Syed, CIO - Adcom Leo Burnett Through The Green Man’s Ark, Adcom implemented a collaborative consulting business model....

WHAT CHAMPIONS ARE MADE OF?

Business and sport has a lot in common. The game of Cricket, particularly Test Cricket has a number of examples that can be applied...
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Q&A: Pakistani Women Leaders on Gender Diversity & Challenges in the Workplace

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' Women leaders share their share of challenges as experts in their fields and...
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The Curious Case of Chai… Can Advertising Do Away With Habits Deep-Rooted in Our...

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' A sore point for tea marketing companies was always this: The youth did...

PAKISTAN: The Tale of a Land of Promise

In the 60’s, Pakistan was an Asian Tiger which was more progressive than Korea, Thailand, Vietnam and India. Our textiles were the best in...

ADVERTISING: THE EVOLUTION OF AN ARTFORM

We have been listening to and engaged in the debate for years about advertising; whether it should be considered an Art form or a...

FOSTERING CREATIVE RADIO

Tony Hertz, international Creative Director for 14 years at McCann-Erikson and internationally acclaimed radio writer, director and teacher who has done award winning stints...

DO THE NUMBERS MAKE ANY SENSE?

Media Research has always been a matter under debate. What initially started as TV tracking with Adtrack in the late 80s has evolved into...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...