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Stimulus Productions Founder Syed Faisal Hashmi on Stagnant Business Models of Traditional Advertising

Stimulus Productions Founder Syed Faisal Hashmi shed light on the stagnant business model of Traditional Advertising in the article published in Synergyzer Annual 2020.   Fairytales always start with ‘Once upon a time, there was a...

Ali Raza Merchant on How to Restructure An Agency in the Current Times

Ali Raza Merchant wrote about how to restructure agencies in the current times; published in Synergyzer Annual 2020. As if the job of the advertisers was any less complicated than they are now challenged to...

Qashif Effendi Discusses The Importance Of A Brand Message Communicating the Brand Promise

Qashif Effendi discusses the importance of a brand message communicating the brand promise in the article originally published in Synergyzer Annual 2020. I was once asked to define a brand in three words. After struggling...

Hameed Haroon – CEO Dawn, Discusses Challenges of Advertising in Pakistan

Hameed Haroon, Special Advisory Committee – AdAsia and CEO – Dawn, on solutions to the challenges faced by our advertising and media industry. As originally published in Synergyzer Annual 2020 Synergyzer: Can you please elaborate on...

From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content

As originally published in Synergyzer Issue 2 – 2019 Media Habits are evolving with the fast-changing developments in the digital world. As the world nucleuses around large and small screens with varying intensities of public...

Q&A: Javed Jabbar Proposes Measures for the Survival of Pakistani Media

As originally published in Synergyzer Annual 2019   Javed Jabbar talks about the survival of media and proposes  measures that can ensure it.  Synergyzer: In your opinion, how can print and electronic survive without government advertising? Javed Jabbar:...

Q&A: PAA Chairman, Ali Mandviwalla on improvising current government policies & why PAS, PAA,...

As originally published in Synergyzer Annual 2019 Ali Mandviwalla, Chairman PAA stresses on the need of improvising existing policies by the government and suggests PAS, PAA, APNA and PBA to work together to ensure the...

Q&A: CEO – GroupM, Fouad Hussain on How to Counter Media Inefficiencies

As originally published in Synergyzer Annual 2019 Fouad Hussain, CEO - GroupM talks about the inefficiencies of our media industry and suggests coming up with processes and systems that will equip the talent with required...

Q&A: CEO – Z2C, Raihan Merchant on Practices That Sets Him Apart From Other...

As originally published in Synergyzer Annual 2019   Raihan Merchant CEO - Z2C     Synergyzer: You are one of the leading media planning and buying agencies in Pakistan. What edge did you create for yourself that other agencies...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...