Synergyzing With Dentsu
An interview with Koji Watanabe, Managing Director, Dentsu Middle East & Africa
Koji Watanabe recently paid his first visit to Karachi, Pakistan to take the relationship between Dentsu Aegis Network and Synergy Group to the...
FROM THE PAGES TO THE SCREEN – WITH LEE ROGERS
Lee Rogers, acclaimed international writer, director and producer has exclusively signed with iDcreations for shoots in Pakistan. Synergyzer spoke to him on the sets of the recently launched Jazz 3G+4G TV commercial about directing...
Q&A: Javed Jabbar Proposes Measures for the Survival of Pakistani Media
As originally published in Synergyzer Annual 2019
Javed Jabbar talks about the survival of media and proposes measures that can ensure it.
Synergyzer: In your opinion, how can print and electronic survive without government advertising?
Javed Jabbar:...
WHAT CHAMPIONS ARE MADE OF?
Business and sport has a lot in common. The game of Cricket, particularly Test Cricket has a number of examples that can be applied to any business that wants to become a Champion in...
PAKISTAN: The Tale of a Land of Promise
In the 60’s, Pakistan was an Asian Tiger which was more progressive than Korea, Thailand, Vietnam and India. Our textiles were the best in Asia and competing with highly industrialized nations. Karachi was such...
Qashif Effendi Discusses The Importance Of A Brand Message Communicating the Brand Promise
Qashif Effendi discusses the importance of a brand message communicating the brand promise in the article originally published in Synergyzer Annual 2020.
I was once asked to define a brand in three words. After struggling...
Branding of Politics: Role of Media
One: Mass media, in general, have become an inseparable part of modern society. From entertainment to politics, from television to the internet, its purpose has evolved to be more than just the dissemination of...
FOSTERING CREATIVE RADIO
Tony Hertz, international Creative Director for 14 years at McCann-Erikson and internationally acclaimed radio writer, director and teacher who has done award winning stints in at least 3 continents is known around the globe...
Ali Raza Merchant Shares Why Brand Managers And Account Managers Are Always in a...
The argument between a Brand Manager and an Account Manager of an advertising agency is as predictable as day and night. What has not changed in decades is that either party complains about the...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
