The Reason Behind the Success of The Indian Film Industry
As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On'
A Google search for ‘developments in filmmaking in India’ gives a vast range of search results including courses in filmmaking, articles...
Q&A: Faisal Hashmi on Creating The Acclaimed Nurpur TV Commercial & Capturing The Nuances...
As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’
What brought you into the world of producing television commercials?
I did my MBA in Marketing and always wanted to build a career in...
OUTDOOR MEDIA INDUSTRY: Getting Creative With OOH Media
As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’
Till the 1st quarter of 2016, Karachi was home to around 30% of total out-of-home (OOH) conventional media across Pakistan. Although advertisers had...
A Better Tomorrow – Branding The Nation Internally
As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’
On the occasion of marking our independence this year, the Ministry of Information, Broadcasting and National Heritage (IB&NH), launched an official logo to...
Trailing With the Trailblazers – The Impact of Awards on Business Performance
Before 2011, the Cannes Lions International Festival of Creativity was known as the Cannes Lions International Advertising Festival. Owing to rapid developments in brand marketing and creative communications as well as continuous innovations in...
Q&A: Digital Agency Heads talk about Pakistani Consumers & Producing Quality Content
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
Synergyzer takes opinions from Digital Agency heads about reaching out to Pakistani consumers through 3G, local publishers, and quality content.
The Impact of Social Media on Social Causes
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
This US presidential election was the most talked about topic on Facebook during 2016. Second was the on-going political developments in Brazil, third...
ABRACADABRA – CPEC: A Challenge Worth Accepting?
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
For me, listening to our national anthem has always been overwhelming, having an idea of what it is trying to convey.
Tu nishan-e-azm-e-aali shan, Arẓ-e...
CULTURE VULTURE: IN VISIBLE LANGUAGE
By Omair Faizullah
“The spectacle grasped in its totality is both the result and the project of the existing mode of production. It is not a supplement to the real world, an additional decoration. It...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
