Thought Leaders

Stream(ing)s of Gold

Amongst others, one major change that COVID-19 has brought about is that it increased the demand for on-demand content available on digital platforms; including streaming services and social media. This in turn, increased productions...

You Are What You Eat

We don’t just consume food. We consume media. And we consume copious amounts of it without thinking about the consequences. And yes, there are consequences. To quote Aldous Huxley, “One believes things because one...
hybrid ad creative strategy

Hybrid Ad Man: Working in Advertising Combining Creative & Strategy In Daily Life

What it is like to work in advertising on a hybrid position, combining both Creative & Strategy in daily life.  One of the questions I get asked the most when I present my visiting card...
advertising

To Pay Or Not To Pay – Dilemma In Advertising

More than a decade ago, I started off my career in one of the largest agencies in the world. Providing brand-building solutions rooted in actionable insights, the agency was, and still is, a global...
advertising

Gen Z: The Next Step for Advertising

A generation with a short attention span, but a nuanced worldview; swift thinkers and movers, they are avid followers of Ariana Grande’s “Thank You, Next” philosophy. We are talking about the diverse digital natives with...
creative selling

Is Creative Selling An Abstract Process? Anusha Amjad Explores

Let’s talk money. Seems slightly unsettling, doesn’t it? Growing up, I had trouble putting art and money together, it felt wrong – that how could something so pure, so genuine, be corresponded with something...
pakistan cricket

The Exile Of Hosting And Celebrity Endorsements From Pakistan Cricket

Pakistan Cricket, huh? In the past 2 weeks, Pakistani fans have been through a rollercoaster ride of emotions; the bizarre team selection, resignations from the coaching staff, witnessing a new era under the regime...
mentors harry potter dumbledore

Mentors Or The Lack Of It In The World Of Advertising

For as long as I can remember, a mentor has always been someone I have searched for. I can date this search back to the years in school when I would take literature simply...
money heist

Here’s Why Money Heist Is A Great Example Of Creative Activism

According to a US survey from April 2021, Netflix reigns the popularity chart for most binge-watched content streamed on-demand. While competitors like Amazon Prime, Disney+, Hulu, and HBO Max are gearing up to follow...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...