Can Digitization Rid Mediocrity From Pakistan’s Creative Industry writes Zain Rizvi

Over the past three decades, marketing has had to keep up and contend with leaps in technology and our relation to it ever since....
Importance Of Reading

Ella Husain Writes About The Importance Of Reading For Copy Writers

It won’t surprise you to learn that Winston Churchill won the Nobel Prize. Here’s the TWIST: He won the prize not in the Peace...

Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the...

In 2019, we spoke to a senior representative of M2 Pakistan – A Specialized Media Audit Firm, who highlighted the importance of check and...
ad stars 2021

Creative Director Sidra Salman Joins Ad Stars 2021 As A Juror

A true achiever knows no boundaries or gender. All it takes is perseverance, dedication, and a different perspective from the rest of the world....

Highlights of AdAsia That Returned To Pakistan After Thirty Years

Recognized as one of the most prestigious conferences of the advertising world, AdAsia is organized every two years by the Asian Federation of Advertising...
Creative Director

Is the Creative Director Role Headed for Extinction? CD’s and ECD‘s Give Insights

As originally published in Synergyzer Annual 2020 Leading creative professionals give their views about how the emergence of...
Synite Digital

Synite Digital Hasnain Hukumdad Discusses Evolving Agency Pricing Models

Hasnain Hukumdad, Synite Digital As originally published in Synergyzer Annual 2020
Campaign

Brand Director Atifa silk Discusses Campaign Asia’s Journey and Her Role with It

Atifa Silk In the troubling times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as...
synergyzer

Synergyzer Editor, Sanna Malik Discusses How COVID19 Has Changed The Future of Brands &...

Writing this, I realize how much privilege is associated with the word ‘ready’: How many of us are ‘ready’ to stay socially-distanced...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...