Tracking Client-Agency Relationship
SANNA MALIK: You have devised a game-changing tool for the creative communication industry. Could you tell us about Aprais and the PAS Relationship Tracker?
SUNIL GUPTA: The Aprais system is being used successfully by marketing...
The PID Perspective
SANNA MALIK: What is the current PID mandate?
IRAM TANWEER: The PID mandate is to highlight the government’s policies and initiatives, while disseminating its official narrative among the masses. We carry out news placements for...
Do Not Read if You Have No Courage and Still in the Media
I have been a part of the media industry for over 15 years now and I am witnessing the sinking of this ship due to our inefficiencies and self-interests, including those of my own.
The...
To Brand or Not to Re-Brand?
In a world where survival-of-the-fittest is a principle that has driven civilizations forward, brands aren’t far behind. Confronted by the need to constantly evolve, successful brands keep shifting gears in terms of their personality,...
The Black Swan of Advertising
The nature of water is mesmerizing. Whether you pour it in a round glass, a tall jug, spill it on the counter or store it in a bottle, it will adapt according to its...
Charting the Course of Technology
Systems Limited is one of the oldest and largest software houses in Pakistan. It currently employs more than 3000 people from Pakistan as well as globally in offices located in USA, UK and UAE...
Advertising Professionals On Importance of Pakistani Ad Agencies to Participate in International Award Programs
Leading advertising professionals give their views about why is it important for Pakistani advertising agencies to enter and showcase work in award programs internationally.
ADNAN SYED
Former Chief Innovation Officer - Adcom Zenith & Adcom Leo...
Q&A: CEO- The Brand Partnership & Vice Chairman PAA, Numan Nabi on the Need...
We spoke to Numan Nabi, CEO – The Brand Partnership, in 2018; when he was also the Vice Chairman, Pakistan Advertising Association (PAA); about the need for regulations in the media industry and positioning...
Sarmad Ali Discusses Changes in Payment Policies for the Media Industry at PID
Sarmad Ali, the recently elected President, APNS talks about the Press Information Department’s (PID) new media payment policy and how it is detrimental to the newspapers industry, and the need for “perpetual governments” to...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
