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being human

Being Human

Ever since I entered advertising, I still hear the one fact about consumers that’s reiterated over and over again – that they are constantly evolving. They have evolved to become smart and see through...
CULTURE VULTURE

CULTURE VULTURE — The Alchemy of Learning

In a world where there is peace amongst the many nations, where there is no poverty, where no one has to work, where there are no lies, where there are no people being enslaved,...
Augmenting The Image of The Image-Makers

Augmenting The Image of The Image-Makers — Ahmed Jamal Mir

SANNA MALIK: As Chairman of PAA, what are the main objectives that you are working towards? JAMAL MIR: Let me be unequivocal in saying that we, at the PAA, need to put our own...
Bull Eye

MARKETING MATADORS – The Success Story of Bulls Eye DDB

It’s been 20 years and I have been asked to write on the milestone moment and share the underpinning reasons for the success of Bulls Eye; what’s in my mind, heart, and soul today,...

Tracking Client-Agency Relationship

SANNA MALIK: You have devised a game-changing tool for the creative communication industry. Could you tell us about Aprais and the PAS Relationship Tracker? SUNIL GUPTA: The Aprais system is being used successfully by marketing...
The PID Perspective

The PID Perspective

SANNA MALIK: What is the current PID mandate? IRAM TANWEER: The PID mandate is to highlight the government’s policies and initiatives, while disseminating its official narrative among the masses. We carry out news placements for...

To Brand or Not to Re-Brand?

In a world where survival-of-the-fittest is a principle that has driven civilizations forward, brands aren’t far behind. Confronted by the need to constantly evolve, successful brands keep shifting gears in terms of their personality,...

The Black Swan of Advertising

The nature of water is mesmerizing. Whether you pour it in a round glass, a tall jug, spill it on the counter or store it in a bottle, it will adapt according to its...

Advertising Professionals On Importance of Pakistani Ad Agencies to Participate in International Award Programs

Leading advertising professionals give their views about why is it important for Pakistani advertising agencies to enter and showcase work in award programs internationally. ADNAN SYED Former Chief Innovation Officer - Adcom Zenith & Adcom Leo...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...