yasuharu sasaki

Yasuharu Sasaki, ECD Dentsu INC. talks about the Sanctity of Consumer Data

Yasuharu Sasaki, ECD & Head Digital Creative Center of Dentsu INC Yasuharu Sasaki has ventured towards...

Digitizing The Nation by Imtiaz Noor Mohammad

The mere idea that something new has been invented lately seems to have become a bit of a far-fetched thought over the last few...

How To Add Some Salt To The Current Account Deficit

There is a lot of speculation about the future economic performance of Pakistan. The government spokespeople are claiming to have put Pakistan on a...
AdAsia

Sarmad Ali, Chair Organizing Committee AdAsia Lahore 2019, on the Importance of AdAsia Returning...

As published in Synergyzer issue 4 volume 16 Congratulations on organizing the 31st edition of AdAsia. The theme for this year is ‘Celebrasian’. What is...
wunderman thompson

Wunderman Thompson signs Bass Korsten and Daniel Bonner as Global CCOs

Wunderman Thompson has recently announced taking on board two global Chief Creative Officers. Both of them will be reporting to the global CEO of...
Sanna Malik

The Silicon Labyrinth

As originally published in Synergyzer Issue 3|2019 Fred Walti is the Founder & CEO of the Network for Global Innovation or NGIN, a global membership...
influencer meeting

The Enigma Called Influencer Marketing

As originally published in Synergyzer Issue 3|2019 What is Influencer Marketing? Influencer marketing is an innovative form of marketing, which due to its accessible dynamics,...

Fatima Abbas on Evolving Technological Trends in Media Consumption

As originally published in Synergyzer Issue 2, 2019 The rapidity with which digitalization and technology are embedding into our lifestyles can sometimes be overwhelming. The...

From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content

As originally published in Synergyzer Issue 2 – 2019 Media Habits are evolving with the fast-changing developments in the digital world. As the world nucleuses...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...