FROM THE PAGES TO THE SCREEN – WITH LEE ROGERS
Lee Rogers, acclaimed international writer, director and producer has exclusively signed with iDcreations for shoots in Pakistan. Synergyzer spoke to him on the sets of the recently launched Jazz 3G+4G TV commercial about directing...
First Contact: Innovation Taking Over?
The Global Innovation Index or GII (www.GlobalInnovationIndex.org) ranks Pakistan on 109 at a score of 24.10 out of 100. The GII analyses the innovation performance of 126 countries which represent 90.8% of the world’s...
Where Does the Lack of Creative Drive in Pakistani Advertising Stem From?
As originally published in Synergyzer Annual 2018
Pakistan advertising regularly sees breakthrough concepts used to advertise one brand, replicated to the extent that they become irrelevant, yet are not phased out even then. Competitors, who...
The Evolving Ad Production Dynamics in Pakistan & The Role of Millennials
As originally published in Synergyzer Annual 2018
In my 15 odd years of professional life, I have been associated with advertising in Pakistan and UAE, where I worked with Saatchi & Saatchi on P&G. After...
Q&A: WHO SHOULD BE HELD RESPONSIBLE FOR FLAWS THAT WE SEE IN OUR ADVERTISING...
As originally published in Synergyzer Annual 2018
The Pakistan advertising industry has evolved tremendously over the last few decades, from being splashed over the front pages of dailies to digital media, we have come a...
The Bulls Eye Biography: The 15 Year Story
As originally published in Synergyzer Annual 2018
As I write the Bulls Eye story, I find it important to mention everything that made me get to where I am today, right from where I started....
Q&A: Adnan Syed, CIO – Adcom Leo Burnett on Developing a Business Model &...
As originally published in Synergyzer Annual 2018
Adnan Syed, CIO - Adcom Leo Burnett
Through The Green Man’s Ark, Adcom implemented a collaborative consulting business model. How applicable did you find it in the Pakistani advertising...
Culture Vulture: Synchresis
“When you begin to ask those questions of what it means as a designer to be a culture maker, you ask harder questions about what kind of culture you’re creating.” - Dori Tunstall
Synchresis: An acronym...
The Reason Behind the Success of The Indian Film Industry
As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On'
A Google search for ‘developments in filmmaking in India’ gives a vast range of search results including courses in filmmaking, articles...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
