Qashif Effendi Discusses The Importance Of A Brand Message Communicating the Brand Promise
Qashif Effendi discusses the importance of a brand message communicating the brand promise in the article originally published in Synergyzer Annual 2020.
I was once asked to define a brand in three words. After struggling...
CONFESSION OF A BRAND CUSTODIAN
…and so begins a tale of injustice, for I have lost an opportunity and my years.
After facing a great deal of damage and chaos, I stand confused, dejected and shattered, being witness to the...
From the Lens of a Media GURU
Fouad Husain, Managing Director Mindshare Pakistan talks about innovative practices that are necessary for our media industry to grow.
Synergyzer: What growth potential do you see in the advertising pie for TV, Radio, Print, Outdoor and...
Stream(ing)s of Gold
Amongst others, one major change that COVID-19 has brought about is that it increased the demand for on-demand content available on digital platforms; including streaming services and social media. This in turn, increased productions...
Once upon a time, there was Brand Loyalty
Even if you’re not in the business of advertising – a drop in the ocean of people – you can still read this. I am not going to drag you into industry jargons and...
Ali Raza Merchant on How to Restructure An Agency in the Current Times
Ali Raza Merchant wrote about how to restructure agencies in the current times; published in Synergyzer Annual 2020.
As if the job of the advertisers was any less complicated than they are now challenged to...
How To Add Some Salt To The Current Account Deficit
There is a lot of speculation about the future economic performance of Pakistan. The government spokespeople are claiming to have put Pakistan on a solid economic track. The business fraternity simply refuses to add...
REGULATING OUR AD-WORLD
A look at factors affecting the advertising industry and understanding how implementing regulatory measures can help foster growth in the industry overall
Advertising has changed globally; practices have become more refined due to industry benchmarking...
Content Integration: Needs Greater Attention From Marketers
Shoaib Qureshy
Brands and content continue to merge together with increasing pace these days. In the past few years, there have been very successful business and brand building content integration examples like Lux Style Awards,...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
